Content Marketing is a phrase that covers a lot of things. SEO, email marketing, blogging, podcasting, shooting videos, and more. Therefore if you’re even THINKING about starting or investing in a content marketing plan, you need to make sure...
Most of us know truckers keep America in business. No matter what commodity we’re talking about; if it wasn’t for truckers, goods wouldn’t make it to the variety of destinations where they’re needed. Hours on the road transporting various...
Infamous entrepreneur Gary Vee has been known to kill it at the content game. And with a recent suggestion that you should be publishing 100 pieces of content EVERY DAY, we map out how to make that goal a little more achievable. The post How To Plan Your Content in...
You’d think a large company with access to a limitless marketing budget would know how to segment their emails properly. But one company didn’t and it ended up with them inviting me to an event and then uninviting me. Here’s how you can learn from...
Most marketing agencies retain clients and customers on average of one calendar year. Therefore losing a big customer is inevitable. After three years of working with our biggest customer, they left. But we were prepared for this departure and we want to help you...
Facebook got caught being untrustworthy. Again. But this time they’ll actually have to pay. It just only accounts for 16 hours of total work to cover the fine. Wonder what Vox Media or College Humor could do with that kinda cash tho? Important to note what...
Much like blogging, podcasting can be the medium that connects you to your current and prospective customers. As a podcaster since 2014, I along with area colleagues in the North Florida market hold podcaster meetups each quarter to talk tips, industry trends and...
In 2008 I was working at a major 3PL when social media first started becoming a “thing” and it was difficult to get that high-level buy-in as a legitimate marketing tactic. Flashforward to 2019 and the industry has started sprinting into new media fields...
