In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren’t proactive about requesting these so there are times when negative reviews seem to come more often than the positive...
Getting good graphics and video for your brand is tough work–especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a...
The holy grail of marketing and sales is getting someone to book a demo or ask for an RFQ. In this show, we’re breaking down some good examples of what you can implement on your website and where you can take advantage of industry misses. It’s something...
If you’re in business or sales, you’ve likely experienced an event/conference being outright canceled or turned into a virtual event. And while many of us roll our eyes at the mere thought of attending another Zoom call–the truth is virtual events...
Featured image via Social Media Today When LinkedIn launched their own version of “Stories” there was a collective groan amongst many of the platform’s users. But when a social media platform drops a new feature–that’s the EXACT time you...
“Make it go viral.” That statement is the bain of existence for every marketer on the planet. Why? Because every marketer wants their content to perform well. But it’s hard. Really, really hard to “make it go viral”. Therefore when...
Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here. ...
Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe...
