Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here. ...
Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe...
If you’re in business or sales, you’ve likely experienced an event/conference being outright canceled or turned into a virtual event. And while many of us roll our eyes at the mere thought of attending another Zoom call–the truth is virtual events...
Think back to the AOL handle you used when you were younger (SlimShady4Eva sound familiar)? It was funny then, but that’s probably not you want your customers to see you now. The same thing is true of your trucking company name. Maybe what you started with just isn’t...
If you’ve watched my videos or listened to my podcast, you know I’m a big believer in creating valuable content. And part of creating valuable content is the potential community you can build around your business and brand. Nearly two years ago, I...
Content Marketing is a phrase that covers a lot of things. SEO, email marketing, blogging, podcasting, shooting videos, and more. Therefore if you’re even THINKING about starting or investing in a content marketing plan, you need to make sure you’ve got...
Much like blogging, podcasting can be the medium that connects you to your current and prospective customers. As a podcaster since 2014, I along with area colleagues in the North Florida market hold podcaster meetups each quarter to talk tips, industry trends and...
In 2008 I was working at a major 3PL when social media first started becoming a “thing” and it was difficult to get that high-level buy-in as a legitimate marketing tactic. Flashforward to 2019 and the industry has started sprinting into new media fields...
