Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon–and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m...
Eric over at Specialized Logistics is like a lot of 3PLs–they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn’t see much...
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular ‘Trucking for Millennials’ podcast. As a former outsider turned insider, Aaron’s journey into the trucking industry has been built on gathering a deep...
While you’re scoping RFQ’s for the spot market, do you engage carriers via traditional channels like email, SMS, and phone? Maybe they like emails. Or texts. Or perhaps they prefer to get a call directly. No matter the preference of communication, it can be a...
Hiring a marketing agency is a large expense most companies can’t afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or...
Content marketing has EXPLODED in the freight space therefore I’m breaking down some of my favorite examples of both in-house content teams and individual creators. If you’re thinking about starting or expanding your own content game, these are the first...
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it? *feels seen* Yeah–I’m right there with you. But it’s that time of the year for...
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves’ Put That Coffee Down. We talk about the Barstool Fund that’s raising millions of dollars for small...
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by...
Kicking 2021 off right–I’m offering one of the most important courses you can take during this time of the year: How To Audit Your Website. Before you invest thousands of dollars into your next website project, we’re gonna go through the auditing process...
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many...
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren’t proactive about requesting these so there are times when negative reviews seem to come more often than the positive...
