Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the...
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with...
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics–it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention...
We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it–such as today’s guest Phoebe Noce who’s the...
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team...
In this episode, we’re sitting down with one of the more prolific creators in freight–Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry...
Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this...
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts. But how do you put these SME’s in a...
The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most...
Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon–and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m...
Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and air we breathe? That’s the concept around Regenerative Ranching and...
