For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it...
If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes: At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: ...
Everything is Logistics host Blythe Brumleve was invited on a podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and...
I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort’s “lazy” river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she’s coming...
In a previous episode, we talked about economic espionage when the British found several ways to “take without asking” in China regarding their tea-making practices. But in this episode, we’re bringing it to the modern day by telling you how to spy on your own...
Most SEO strategy in freight stinks. So in this episode, we’re going to break down why the current system isn’t working, what to do if you’ve already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really...
How to market your company like a sports team Most of us think of B2B marketing as “boring.” Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I’d...
The story of JAXPORT Have you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We’re answering all of those questions on today’s episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT...
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the...
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their...
On a previous episode, I talked about how you fix that shady email list. Well on this episode we’re getting some extra insight from Flock Freight’s VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would...
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your...
