As the sales and marketing world continues to expand in freight, we’re going to make sure we cover a few different topics that can help you optimize your marketing plan. Today’s show topics include: Takeaways from the Freightwaves Sales and Marketing Summit ChatGPT...
More than 90% of all podcasts never make it past 10 episodes. That’s a scary stat but as podcasting continues to grow in listenership and adoption, I’m going to break down the key things you need to plan to make sure you get past that episode mark and more. In this...
Rachel Meranus started out in public relations but found her way into marketing during her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers...
In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of...
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most...
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Episode Timestamps: 00:39 – Hosting 02:50 – Content...
Since the beginning of industrialization, logistics have played a crucial role in the rapid development of every industry. Its importance lies in that logistics increase efficiency and productivity among businesses that aspire to be at the top of their turf. Thus,...
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk’s bid to purchase Twitter–the platform where that free speech should be taking place–we’re exploring the little-known and difficult to deal with problem of content...
Are you a big lemonade person? What about juice in general? Well if you fall into either of those categories or just a fan of company success stories–then I’ve got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares, COO of...