The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA...
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. ...
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter–the platform where that free speech should be taking place–we're exploring the little-known and difficult to deal with problem of...
Are you a big lemonade person? What about juice in general? Well if you fall into either of those categories or just a fan of company success stories–then I've got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares,...
This is our 4th episode talking about all of the new technology in trucking–especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key...
Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening. Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a...
In today's episode, I'm sharing a conversation with two of the best creators in freight–and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to...
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their...
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their...
In this episode of Cyberly, we’re in Charlotte, North Carolina at Armstrong Transport Group’s annual agent conference. It’s an event filled with educational and community building activities among all freight agents with the program. I was invited up to Charlotte to...
The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles. That’s why we have Sparktoro’s Amanda Natividad joining the show to talk about...
A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural? That’s our main topic for today as we dive into the...
