by Blythe Brumleve | Mar 31, 2023 | Digital Dispatch
In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development Officer at Connective, to talk about building the most badass event in logistics. In the conversation, we cover the...
by Blythe Brumleve | Mar 10, 2023 | Digital Dispatch
“Youth and enthusiasm is probably what got me started on it.” That’s a quote by the CEO of Tai Software “Mitch” Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages. But after years in logistics and a background in...
by Blythe Brumleve | Feb 23, 2023 | Digital Dispatch
The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come. That’s why we’ve got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need...
by Blythe Brumleve | Feb 11, 2023 | Digital Dispatch
On a previous show, we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing...
by Blythe Brumleve | Feb 2, 2023 | Digital Dispatch
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage TIME STAMPS: 00:04:27...
by Blythe Brumleve | Jan 19, 2023 | Digital Dispatch
As the sales and marketing world continues to expand in freight, we’re going to make sure we cover a few different topics that can help you optimize your marketing plan. Today’s show topics include: Takeaways from the Freightwaves Sales and Marketing Summit ChatGPT...
by Blythe Brumleve | Jan 13, 2023 | Digital Dispatch
More than 90% of all podcasts never make it past 10 episodes. That’s a scary stat but as podcasting continues to grow in listenership and adoption, I’m going to break down the key things you need to plan to make sure you get past that episode mark and more. In this...
by Blythe Brumleve | Jan 10, 2023 | Digital Dispatch
Rachel Meranus started out in public relations but found her way into marketing during her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers...
by Blythe Brumleve | Jan 5, 2023 | Digital Dispatch
In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of...
by Blythe Brumleve | Jan 2, 2023 | Digital Dispatch
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most...
by Blythe Brumleve | Aug 29, 2022 | Digital Dispatch
Most SEO strategy in freight stinks. So in this episode, we’re going to break down why the current system isn’t working, what to do if you’ve already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really...
by Blythe Brumleve | Aug 26, 2022 | Digital Dispatch
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. ...