If you like revenue, you should be prioritizing marketing operations—aka MOPs.

 

So let’s talk about what MOPs includes: 

 

  • At its core, it’s about helping the company scale efficiently using data, people, and processes. 
  • Skills that a great marketing ops person has: 
    • Understanding people (and thus understanding the buyer’s journey)
      • What should (and more importantly, shouldn’t) be automated
      • What channels to be active on
    • Being able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays…

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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