Uber has a very powerful brand name. It undoubtedly contributed to Uber Freight’s growth. But if this was a stand-alone prospectus for just Uber Freight, and if the Freight division did not carry the name “Uber,” who would be foolish enough to invest in them?

The post What Uber’s IPO Reveals About Uber Freight’s Marketplace Opportunity is Highly Misleading appeared first on Logistics Viewpoints.

The post What Uber’s IPO Reveals About Uber Freight’s Marketplace Opportunity is Highly Misleading appeared first on Modern Logistics Marketing.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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