The over-the-road capacity challenges of the last year have caused a lot of shippers to rethink their carrier acquisition and retention strategies. While the capacity situation is better than in 2018, the capacity challenge never goes away and carriers across the board have learned to become more particular about which shippers they will do business with. Leading shippers and logistics services providers (LSPs) have realized that price beat down, erratic volumes and poor coordination dramatically […]
The post What happens When Everyone is the “Shipper of Choice”? appeared first on Logistics Viewpoints.
The post What happens When Everyone is the “Shipper of Choice”? appeared first on Modern Logistics Marketing.