When it comes to retail and supply chain, omni-channel continues to be one of the most talked about topics wherever you look. Omni-channel extends through all phases of the customer journey – before, during, and after the sale – and has an impact on nearly every software application you can think of. Historically, the brick and mortar store has been seen as the weak link in omni-channel operations, due to a lack of inventory visibility […]

The post The Store’s Role in Omni-Channel appeared first on Logistics Viewpoints.

The post The Store’s Role in Omni-Channel appeared first on Modern Logistics Marketing.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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