When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts.

But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.

Also part of the conversation is a buddy…

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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