Traceability is one supply chain application that many pundits argue is a perfect fit for blockchain technologies. Subway and its Franchisee-owned supply chain are on an ongoing journey to improve their recall and traceability capabilities. Not surprisingly, they have taken a hard look at blockchain as a solution for improved traceability. So, what the Subway Franchisee-owned supply chain group have to say about blockchain is worth paying attention to. For now, blockchain is at the back of the bus.
ABOUT THE AUTHOR
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.
MLM was founded by Blythe Brumleve who got her start in logistics marketing back in 2008 when she was hired to be the right hand woman to executive team of a $140-million dollar 3PL. In addition to assisting with daily business operations, Brumleve soon found herself in charge of the marketing for a $140-million dollar 3PL with more than 50 company-owned trucks. Flash forward with nearly a decade of logistics marketing experience, MLM was launched. In just a short time, our team has been able to implement modern-day marketing strategies that has generated thousands of leads and optimized business processes at multiple companies. From search engine optimization (SEO) to driver recruitment, we have a solution for your digital marketing needs.