When a movie is anticipated as much as Star Wars: The Force Awakens many companies are looking for a way to ride the wave of success. But if you aren’t selling a commercial product already in stores, how can you use Star Wars influencer marketing?
Three weeks before the highly anticipated release of The Force Awakens, a group of friends decided to re-watch the original Star Wars trilogy and talk about it together on Twitter using a special hashtag.
Using Facebook and Instagram to spread the word among friends, the re-watch Twitter parties began to take on a life of their own with fans watching from all over the globe.
Take a look at the data from each of the watch parties leading up to the release:
Star Wars: Re-Watch Party and Influencer marketing recap
Each re-watch party was given a specific date and hashtag to use. The last re-watch party occurred the night before the big release of The Force Awakens.
A New Hope
Empire Strikes Back
Return of the Jedi
Empire Strikes Back was easily our most successful re-watch party followed closely by A New Hope. We hoped to surpass this number with Return of the Jedi but when you factor in the holidays, the night before the big release and ROTJ as arguably the worst in the series, you’re going to get lower numbers.
Overall, nearly 1.2 Million impressions over the three-week watch party is certainly impressive for something we thought only a handful of people would partake in. Especially the handful of people watching in Iran of all places.
What started out as a way for friends to remotely watch a movie together turned into a case of influencer marketing that got other fans excited for the new movie. Our watch parties focused on specific and easy to remember hashtags which allowed anyone to participate in the community fandoms can offer.
This tactic could be used in other areas such as Christmas show specials, season rewatch parties for a TV series like Game of Thrones or talking about your favorite tailgating products during the College Football Playoffs.
When you capture the attention of an already dedicated fanbase on networks they already use like Twitter, you’re letting influencer marketing do the heavy lifting for you.