In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.
Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we’re finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind ‘Call Her Daddy’ and the hosts’ battle for IP and we have a good look into where podcasters of all levels should place value.
In this show, I’m joined by Badr Milligan of The Shortbox Podcast and Al Pete of Mister Peterson’s Neighborhood to discuss our takeaways from the listener’s perspective as well as what lessons we’ll use for our own shows moving forward.
Links from the show:
- Joe Budden’s announcement on leaving Spotify
- Charlamagne tha God’s comments on Joe leaving
- Joe Budden’s followup to the initial announcement
- Bill Burr’s comments on Joe Rogan about protecting comics and creators
- Call Her Daddy’s battle with Barstool for IP
- Barstool CEO Erika Nardini explaining why IP is so valuable