The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts! In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.

 

RESOURCES/LINKS MENTIONED:

Freight School Playbook

How to set up Google Analytics

Setting up Google Filters

Oribi Analytics (for easier goal/event set up + advanced reporting)
*this is an affiliate link; meaning if you sign up for their services, I’d receive a small commission for referring you.

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The post How to Measure Your Truck Driver Recruiting Efforts Through Your Website appeared first on Digital Dispatch.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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