In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?
01:01 – Seeing The Opportunity Evolve into Creating Content
05:08 – Freightwaves Above Other Competitors’ Current Media Space
07:53 – A Way That A Guest Can Standout