Members of the FreightWaves startup community often ask me for book recommendations. I used to keep a private list on Amazon that I would send out to those that requested it. Recently, I came across a website of another founder that I admire that posted a personal reading list. I found many of the titles quite interesting. 

I figured I would do the same for those that are interested in the books that have and continue to influence my thinking. I will add onto the list as I find new titles. 


Hit Makers: How to Succeed in an Age of Distraction



Play Bigger

Hatching Twitter

Secrets of Sand Hill Road 


The Third Wave

The Innovator’s Dilemma

Confessions of the Pricing Man 

Flash Boys

Money Ball

Steve Jobs

The Accidental Billionaires

Ugly Americans

Media and Content: 

Killing Marketing 

Content Inc. 

Bloomberg by Bloomberg

The Master Switch 

The Bloomberg Way: A guide for journalists 

The post FreightTech founder reading list appeared first on Logistics Marketing.



Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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