Though sign-on bonuses are an ubiquitous aspect of fleets’ efforts to recruit and retain drivers, these bonuses likely do more harm than good, particularly for carriers trying to incentivize drivers to not jump ship to another carrier. 

The post Ditching sign-on bonuses in favor of guaranteed pay could aid driver retention appeared first on Modern Logistics Marketing.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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