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Hypothesis – to improve customer service and logistics confidence, key performance indicators, or KPIs, will eventually displace a railroad’s operating ratio (OR) as the preferred management tool.

Shippers will then likely increase their confidence in rail as a
transport supplier.

Here is the what and the why as to this market assumption.

A company’s KPIs set a clear benchmark of what its customers can
expect. KPIs are not vague measures. They need to be precisely defined. They cannot
just be a marketing phrase.

Financially, one KPI is the cash flow result. It is often stated
as earnings before interest, tax, depreciation and amortization, or EBITDA.

To a manufacturer, its KPIs include:

  • Measured output units
  • Downtime
  • Operating rates by equipment type
  • Labor and equipment revenue output/productivity
  • Operating margin
  • Cash flow

KPIs publicly define a business. KPIs signal when an organization has or does not have a competitive offering in its markets that is sustainable.

Photo credit: Flickr/Tyler Silvest

There are about a half dozen popular railroad sector efficiency
measures cited in North American public relations statements and the media. Here
are the top six according to many:

  • The OR is derived from the operating expenses divided by operating revenues
  • Free cash flow is what is left over after covering operating expenses and capital expenditures, or CapEx
  • Stock value price growth defined as the earnings per share (EPS) growth rate
  • Freight cars online (where ironically fewer potential revenue-generating railcars is better)
  • Average train speeds across the network between major yards
  • Average hours spent in a major railway yard by loaded cars

Here is the problem in translating the railway KPIs above into
something that captures the interest of logisticians who have a choice between
rail and truck movement. 

These popular railway KPIs don’t capture the fundamentals of
service quality. Why is that important? Because service performance is what the
railroads need to sell in competition with other modes of transportation.

For railroad investors the current KPIs also miss what could mark
upside rail freight growth.  That’s
important because once market top line units and railway market share stop
growing, the strategic outlook of the rail freight enterprise becomes
questionable. 

Investors eventually think about a top valuation selling point once
they detect a loss of volume or a significant market share drop against the
following KPIs:

  • A competitive market price compression perceived
    against trucking cost improvements
  • A margin per car unit drop

Or if they see a financial drop that results in:

  • A significantly lower or negative EPS pattern
  • A lower return on invested balance sheet capital
(Photo credit: Shutterstock)

What’s a superior set of rail freight KPIs?

Ironically, if we search for critical rail freight logistics
performance measures beyond those currently pitched by the North American railroads,
one of the innovative management approaches comes from a blending of American
and Brazilian railroad management processes.

One railroad group developed a new series of rail freight KPIs
after a series of intense discussions with the late head of Canadian National,
E. Hunter Harrison. Yes, that is the same Hunter Harrison of precision scheduled
railroading fame.

Rolled out initially by América Latina Logística (operating now under the name Rumo) these KPIs are asset-intensity focused. 

What is their most critical rail freight asset? It is the freight
car.

The business hypothesis is that the missing North American market
opportunity is to increase the utilization of the one asset that can significantly
increase units of volume, market share and revenue – all calculated on a per
car unit basis.

Rumo’s KPIs focus upon:

  • Revenue per available railcar
  • Loaded railcar miles and increased railcar loads
    per car time
  • Margin per freight car
  • Cash flow or EBITDA per car
  • Improved dispatcher efficiency originating
    trains and passing through bottlenecks.

Add to these a few metrics that capture estimated time of
arrival/actual final delivery to the customer gives a much more engineered look
at the critical measures that do improve customer service.   

Taken to the next benchmarking level, this kind of KPIs should generate
more customer confidence in using rail freight. 

These measures, once achieved and then reported, should capture
the market attention of both customers and investors.

Investors and railroad boards of directors would be satisfied
because these new KPIs still capture efficiency of assets against calculated cash
flow.

These added kinds of delivered service KPIs also ought to capture
the analytical attention of policy and regulatory officials who need to ask
what the services offerings of high

OR-performing railroads mean or don’t mean to the shipping
customers. 

The current Surface Transportation Board (STB) should reconsider its
current approved checklist of KPIs. They are not particularly informative in
today’s complex logistics multi-mode world. By adapting to the logistics
environment, the STB could then provide a much more informative service
delivery scorecard.

(Photo credit: CSX/Facebook)

Conclusion

Yes, there is an upside to rail freight improvement.  The current anemic critical performance
indicators need upgrading.

Core railcar asset load-to-next-load cycles are not increasing at
a pace that captures the attention of logisticians choosing transportation modes. 

Railroads still haven’t provided direct evidence of shipper
benefits with their financial model KPIs.

Low-hanging cost-cutting fruit by PSR managers has been captured
by the railroads. Those benefits have been passed along to investors of
record. 

What’s the next step? 

What’s the KPI scorecard measure for PSR phase two and phase
three that is going to capture new volumes and higher cash flows? A clear sign
of improvement would be significantly more loaded railcar moves per year from
the existing baseline fleet. 

Storing cars instead of adding more revenue isn’t necessarily a
positive market improvement. It signals instead a shrinkage of the asset base
available to seek new business. There needs to be a balance.

Now, after satisfying their investors, railroads need to improve
the KPIs that matter most to their freight customers. Peter Drucker’s statement
has relevance in this case. “Because what gets measured gets done.”

Using the existing freight car fleet (including stored cars) to
effectively load more loads per year should increase both volume and revenue –
yielding better cash flow. This could be the growth side of PSR.

What do you think the KPIs should be? Are you commercially
satisfied with today’s scorecard? 

Please, share your contrarian views and logic.

Please remember that my interpretation and conclusions might
differ from those of the market sources I need to acknowledge in researching
this commentary. Those sources include:

  • Kant Rao, PhD from MIT, and former professor at Penn
    State business school
  • Dick Andino and Rick Hill, previously with APL
    and Amtech Logistics
  • Will Allen, former international
    logistics/operational consultant
  • Carlos Henrique Correa (Kiko) at Alta Rail
    Technologies

The post Commentary: What’s a rail freight KPI, and why care? appeared first on Logistics Marketing.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
I've spent more than a decade in print, digital, and broadcasting. Now I help other companies build their online presence by generating leads, gathering insight and growing revenue.

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