A wise little green puppet once said, “the fear of loss is a path to the dark side.”
But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?
That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy.
Whether it’s through screenshots, text messages, or a Slack channel–your audience is sharing content through what’s called the Marketing Dark Funnel.
And we should embrace it.