The 2016 Super Bowl may commercials be a week old but GGM was asked about the biggest takeaways on a recent episode of First Coast News’ The Chat. Here’s our break down after digesting the ads played during the big game.
The Chat is a show aired in the North Florida market with a similar setup to The View, a talk show that’s been around for nearly 20 years. While The Chat hasn’t been on TV for as long as its nationally syndicated counterpart, it’s a highly entertaining show that examines topical news, entertainment and sports each weekday.
Since the show leans towards the female demographic, we got a chance to hop on to talk about our favorite and not-so-favorite moments from biggest viewing event all year long.
- Companies spent $5M for 30-seconds of airtime and to get the most value, you have to appeal to the demographic that makes 80 percent of household purchases: women.
- The 3 percent Conference’s live tweets of the commercials played during the Super Bowl. And for the first time in ages, women were satisfied with the overall strategy behind the commercials aired.
- Women have become the primary focus of Super Bowl ad/commercial spend. 46 percent of the Super Bowl viewing audience is female, and more women watch the game than the Oscars, Grammy’s and Emmy’s combined.
Biggest Super Bowl Winners:
- Beyonce with Formation video premiere, halftime show + world tour commercial.
- Budweiser for Peyton Manning’s two mentions post-win.
- Dads– finally getting the love they deserve. Like these Pantene ads of NFL players styling their children’s hair developed by Grey Agency with several women involved in the creation. This team was also involved with NFL’s “No More” domestic violence ad along with Super Bowl babies conceived after a team wins the Super Bowl.